OBSERVATION: Many construction sites are encapsulated by ‘hoarding’, or temporary construction barriers, that are often visually unappealing and detract from the pedestrian experience.
SOLUTION: Employ local artists to provide visually striking and creative imagery to provide temporary murals to benefit passing pedestrians.
Hong Kong is constantly under construction. The city’s ever-changing streetscape features hoarding in the most unlikely of places. While developers are often tempted to splash their branding, advertisements, and other project-related imagery across the hoarding of their project, does the city really need more advertising?
